Ride Empowered Opens March 1st


6 comments   |   News

Doris Schumacher, wife, mother of three, Accountant, and motorcyclist is now opening a women’s motorcycle apparel business in Sioux Falls, SD!

“With this business I’m hoping to provide a greater variety of brands and products than typically found in a motorcycle shop – a variety that reaches all female riders; cruisers, sport & adventure riders, café racers, and even scooter riders.  In addition to that I hope to create a network of support, encouragement, and education for women that ride or are simply interested in it.  We’re also going to have some fun with contests and a couple riding events.”

“Motorcycling went from being a personal challenge, to a hobby, and then to a life changing experience for me, and that’s something that I now want to share with other women.”  ~Doris Schumacher, Owner

Ride Empowered will carry riding gear and apparel in a variety of styles and fits to meet the needs and demands of female riders.

“I am very excited for the opening of a women’s motorcycle apparel boutique because typical stores are geared for sports riders or Harley Davidson.  We need more options!  I am planning my road trip as soon as the weather permits safe riding!”  ~Deborah Herbert, Denver, CO

“I recently purchased my first sportbike (Honda CBR500R) in 2013. I am quickly finding out that the selection of women’s motorcycle apparel is hard to find. After coming across Ride Empowered on Facebook, I am excited to see what products they offer. There is a need for more motorcycle products for women. After speaking with the owner of Ride Empowered, I am anxiously waiting for their products that will not only include a plus size selection but also those that have bling on them. A woman always needs to sparkle as she rides empowered.”  ~Kasey Keirsey, Jefferson City, TN

Ride Empowered is a woman-owned motorcycle apparel boutique located in Sioux Falls, SD.  We specialize in women’s motorcycle riding gear, apparel and other fun items for female cyclists and enthusiasts of all styles.  Whether you’re a cruiser, a sport or adventure rider, a café racer, or a scooter rider – we’re confident you’ll find what you need at Ride Empowered.

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If you would like more information about this topic, please contact Doris Schumacher at (605) 360-9407 or email us.

  1. Judy Drobeck01-31-14

    this is nice! I like it!

  2. Deborah D.02-24-14

    Can’t wait till your open!!! Gotta get some new gear so as soon as I can ride I’m lookin good!!! I’ve already started to bling out my ’03 Heritage Softtail!!

  3. Angie02-25-14

    Please add me to your list. I don’t see a website with your apparel.

  4. Kris04-11-14

    I enjoyed shopping in your store today. There were so many fun things to look at. Can’t wait to stop back when I have more time to try things on. I am excited to have a local option for women for motorcycle apparel and accessories (that is not HD). I hope you are very successful!

  5. Earlene04-11-14

    Please add me to your list also! I have been riding my own bike for 25 years,have had all sportsters. I’m in my middle 50′s and i still can’t stop! YOU DON’T QUIT RIDING BECAUSE YOU GOT OLD,YOU GOT OLD BECAUSE YOU QUIT RIDING!!!

  6. michelle05-31-14

    You took a step so many women (and men) would love to make but are fearful of failure. KUDDOS to you! I wish you the best of luck!! I’ve already told my husband (that’s right, no mention or asking….) that we’re stopping in on our way to Custer State Park this fall. :-)

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